![]() One of the biggest hurdles brands and new generators frequently face is learning how to pull in solid views for each video. Each day, millions of people around the globe visit the point to learn further about content, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.īut, despite YouTube's ginormous followership, developing a strategy for the broad platform can be an absolute riddle for marketers. So, one of the first things I did was work with Heini to get his custom thumbnails, intros, and channel art all to match.Did you know that YouTube is the alternate-largest global Search Engine and the biggest video platform of all time? His channel art, video graphics, video intro didn’t remotely match. And a big reason for that was that his channel’s branding was all over the place. Your channel’s overall branding and positioning is HUGE.įor example, I recently helped my friend Heini Zachariassen with his YouTube Channel: Raw Startup.Īt the time, his channel was struggling to get views. ![]() So you want it to be something that represents your channel’s branding. Your Channel Icon shows up next to your comment. Pro Tip: If you’re going to use this approach, make sure you have a unique, professional Channel Icon. In fact, getting on another YouTuber’s radar screen can increase the odds of a collab down the line. Second, it helps build relationships with other YouTubers.Īs someone that runs a semi-popular channel, I can tell you firsthand that I see and remember people that consistently leave great comments. This engagement will help push your comment to the top of the comments section. Unfortunately, you’re super limited with what you can change for videos that you’ve already uploaded to YouTube.Īnd the better your comment is, the more engagement it will get (upvotes and replies). Well, one of the best ways to get more views is to re-optimize old YouTube content that’s collecting dust. Most people upload a video to YouTube, reply to comments for a few days, and never look at that video again. With all that said: There’s no “best” way to promote your video to your newsletter subscribers.īoth approaches have pros and cons. And considering that comments can help your YouTube rankings, those lost comments really hurt. Plus, when someone leaves a comment on your post, they’re not leaving one on YouTube. The downside is that you’ll probably get fewer views on that video. Also, the conversation and community happen on your site. ![]() Plus, when people share your video, they share your site, which sends traffic your way. The upside of sending people to your blog is that you’re sending people to your own website… not sending them to YouTube. ![]() Most keywords on YouTube are super competitive.Īnd if you have a small channel, it’s going to be tough to rank above the big guys.įortunately, there’s a simple solution to this issue: optimize your videos around new, trending keywords. Optimize Your Videos Around Trending Keywords Find Untapped Keywords From The "YouTube Search" Report Promote Your YouTube Channel On Other Platforms Share Your Videos On Social Media With "The Preview" Promote Your Videos On Forums and Q&A Sites Use Your Channel’s Built-In Promotion Tools Promote Upcoming Videos In a Community Post So if you want to get more views on every video that you publish on YouTube, you’ll love the strategies in this post.
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